Go Daddy Tells You to Register Multiple Domains

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When you try to register a domain name with Go Daddy, you’ll soon find out that they’re going out of their way to convince you to register not just one, but several domains while you’re at it. It makes sense that Go Daddy would love to sell you as many products as possible — it is, after all, a for-profit operation. But if you take the time to read their pitch, you’ll see that they list a number of seemingly very good reasons why you should at least consider their proposition. Go Daddy is even helpful enough to suggest a number of additional domains for you to consider throwing in before you check out.

But do their claims hold water?
Go Daddy’s “buy-lots-of-domains” sales pitch boils down to this: Registering and using multiple domains names is great for building your business, protecting your brand name, and creating a dynamic online identity. That sounds pretty compelling, so let’s take a closer look at what they’re suggesting.
Here’s the complete list of the advantages of registering multiple domains, courtesy of GoDaddy.com:
When you register multiple domain names, you can:
Keep your competition from registering a similar domain name drawing customers to them instead of you.    Promote the different products and services you offer.    Drive more traffic to your Web site.    Enjoy more opportunities to market to — and be listed in — search engines.    Create distinct advertising strategies reaching different target markets.    Provide customers more ways to find you when searching the Internet.    Capture common misspellings of your domain name, instead of sending visitors to an error page.    Protect your brand and online identity.
Plenty of reasons to go all out and register a whole bunch of new domains.
Obviously, some of these claims are no more than, well, claims. Whether or not multiple domains will help you and you business in the way Go Daddy is suggesting of course largely depends on which ones you register, and what you do with them. Certainly, you can, as Go Daddy suggests, register any number of common misspellings of your company’s name. And you should. Similarly, you should definitely consider registering all of the most common extensions for your domain. This will indeed protect your brand and help you reel in Web users who are looking for your business, but fail to get the name right.
It also makes sense to use a multiple-domain strategy to create and roll out individual advertising and marketing strategies aimed at different targets.
As for the claim that registering multiple domains can help boost your search engine rankings, it entirely comes down to how you plan on using those domains in your search engine strategies. But as long as you’re not using them for blatant black-hat SEO purposes, it certainly won’t hurt.
In conclusion: Go Daddy certainly makes some good points when they ask you to consider registering multiple domains. And if you pick those additional domains carefully, it’s not a bad idea at all.